Cart

Your cart is currently empty.

About Us

At WAW Group, we put a strong emphasis on simplicity, quality and usefulness of fashion products over other factors. Our fashion items never get outdated. They are not short-lived as normal fashion clothes.

(+44) 7780972640

WAW Group Releases the 'Hype-ocrisy' Collection

WAW Group Releases the 'Hype-ocrisy' Collection

We are celebrating the new WAW season with a sneak-peek into our upcoming 'Hype-ocrisy' collection; which is all about irony and poking fun at the crazy ways things are done in society which we too often think nothing of. 

God Save the Moth

We start with the Weird and Wonderful 'God Save the Moth' T-Shirt and Hoodie, which originated out of an encounter with the WAW founding team and a moth caught in a spider's web.

The team were unsure whether to intervene and save the moth or let nature take it's course. In the end, the moth escaped on it's own. This is where the idea of 'God Save the Moth' came from; although within seconds, the comparison between the Sex Pistols' famous album title was made, and so we expanded on that contrast to make something new from something old - and of legendary status.

God Save the Moth Men's/Women's Hoodie from WAW Group, independent sustainable fashion and design brand from the UK
God Save the Moth Men's/Women's T-Shirt from WAW Group, independent sustainable fashion and design brand from the UK

Carp Diem - Fish of the Day

Then we have the 'Carp Diem - Fish of the Day' t-shirt. Both available for men and women.

Obviously a nifty play on words from the original phrase 'Carpé Diem (In Latin: Seize the day), which unashamedly cracked us here at WAW Group up for about an hour straight.

The Carp Diem tee is not just what you might notice on first glance. Behind the Carp cutout and text, there's the Mona Lisa - who can also be seen through the WAW insignia on the back of the soft 100% organic cotton t-shirt.

Carp Diem Fish of the Day Men's T-Shirt from WAW Group, independent sustainable fashion and design brand from the UK
Carp Diem Fish of the Day Women's T-Shirt from WAW Group, independent sustainable fashion and design brand from the UK
The WAW Group 'You're Old' t-shirt for babies and toddlers.
We have many more products from this 'Hype-ocrisy' collection; both in the works and ready for release but we wanted to let a few out early. So keep an eye out and keep checking on here and our instagram @thewawgroup to see new releases, as there's many more exciting designs and products to come!
Share this post:

Older Post

Leave a comment

Please note, comments must be approved before they are published

translation missing: en.general.search.loading