WAW Group Releases the 'Hype-ocrisy' Collection
Sep 11, 2020
We are celebrating the new WAW season with a sneak-peek into our upcoming 'Hype-ocrisy' collection; which is all about irony and poking fun at the crazy ways things are done in society which we too often think nothing of.
God Save the Moth
We start with the Weird and Wonderful 'God Save the Moth' T-Shirt and Hoodie, which originated out of an encounter with the WAW founding team and a moth caught in a spider's web.
The team were unsure whether to intervene and save the moth or let nature take it's course. In the end, the moth escaped on it's own. This is where the idea of 'God Save the Moth' came from; although within seconds, the comparison between the Sex Pistols' famous album title was made, and so we expanded on that contrast to make something new from something old - and of legendary status.
Carp Diem - Fish of the Day
Then we have the 'Carp Diem - Fish of the Day' t-shirt. Both available for men and women.
Obviously a nifty play on words from the original phrase 'Carpé Diem (In Latin: Seize the day), which unashamedly cracked us here at WAW Group up for about an hour straight.
The Carp Diem tee is not just what you might notice on first glance. Behind the Carp cutout and text, there's the Mona Lisa - who can also be seen through the WAW insignia on the back of the soft 100% organic cotton t-shirt.